The Marketing Working Group of the Sussex Tourism Partnership has developed the first ever Marketing Plan for SUSSEX as a whole.
many travel features in the National Press now include aspects of visiting Sussex. Since September 2008 a Sussex based Public Relations consultancy has been working hard to ensure that interesting news stories and profiles are supplied to journalists, and that travel writers sre encouraged to visit our beautiful destination.
If you have any stories, news or items of interest, send them through to Christine at press@cballpr.co.uk who will do her best to publicise them.
Christine would also like to hear from you if you would be willing to offer complimentary accommodation, meals or tickets to visiting journalists. The benefit is, of course, that they will write nice things about you which are published - no gaurantees of course - but the marginal cost to you can result on £'000's worth of free publicity!
1. PRESS RELEASES/WRITTEN MATERIAL
1.1 Releases were drafted and issued on the following:
· British Food Fortnight events round-up – researched special events and drafted release promoting these across Sussex (Fiery Foods Festival, Brighton; Apple Affair, West Dean; The Big Nibble, Horsham; Hastings Seafood & Wine Festival and Sussex Breakfast incentives.
· October half term bulletin – researched and drafted release promoting family activities planned in Sussex, linked to accommodation packages (Halloween trails at Batemans and Borde Hill Gardens – Hope Cottage near Lewes; half term events at Arundel Castle and Wetlands Centre - Woodacre near Arundel).
· Halloween events – researched and drafted round-up on events that can be promoted as an email bulletin and in response to journalist requests (Scary Side of Nature, Arundel Wetlands; Trick or Tweet at Pulborough Brooks; Fishers Farm Halloween Week; Bodiam Castle Spooky Challenge; Bateman’s Halloween Trail, Ghost Stories and Ghoulish Games at Wilderness Wood, Haunted House Tour at Alfriston Clergy House and Pumpkin Fun at Petworth House). Awaiting issue.
· Themed bulletins emailed to key national press contacts:
1st September: Astronomy Festival at Science Observatory Centre, Herstmonceaux Castle (11th-13th September).
2nd September: Fiery Foods Festival, Brighton – part of Food Fortnight (19th-20th September).
1.2 Sussex Holiday Monitor
· Drafted release outlining survey results and issued to newspapers, radio and TV stations in Sussex and to national travel editors.
2. CONSUMER PRESS ACTIVITY
2.1 Media relations:
· Independent: provided Aoife O’Riordan with Sussex Food Festival events run down.
· Sky Travel: provided information on Sussex Food Fortnight events.
· Sovereign Radio, Eastbourne: dealt with enquiry re-Sussex Holiday Monitor and provided details of information received from STP members in the area.
2.2 Fam trips:
Choice: provided fact box information for East Sussex/Eastbourne trip.
2.3 Fam trip coverage published in the past month:
September: Motorcaravanner South East feature.
October: Camping & Caravanning feature on Nutbourne Vineyard.
October: Choice feature on Arundel Castle (part of West Sussex trip taken in Spring 2009 and published in June issue).
2.4 Forthcoming coverage
February: Choice East Sussex feature.
SUSSEX TOURISM PARTNERSHIP – PRESS COVERAGE 2009
Coverage published as a result of PR activity
|
Date |
Title |
Detail |
|
28 Feb |
Daily Telegraph |
UK Destination Review: Sussex, including Arundel, Goodwood, Hastings & Rye |
|
7 Mar |
South Wales Evening Post |
Gardens of West Sussex / South Lodge Hotel |
|
7 Mar |
Burton Mail |
Gardens of West Sussex / South Lodge Hotel |
|
7 Mar |
Kidderminster Express & Star |
2 nights’ B&B Black Rock House, Hastings |
|
10 Mar |
Oldham Evening Chronicle |
Gardens of West Sussex / South Lodge Hotel |
|
10 Mar |
Oldham Evening Chronicle |
2 nights’ B&B Black Rock House, Hastings |
|
10 Mar |
Sandwell Express & Star |
2 nights’ B&B Black Rock House, Hastings |
|
10 Mar |
Cannock Express & Star |
2 nights’ B&B Black Rock House, Hastings |
|
10 Mar |
Birmingham Express & Star |
2 nights’ B&B Black Rock House, Hastings |
|
10 Mar |
Walsall Express & Star |
2 nights’ B&B Black Rock House, Hastings |
|
10 Mar |
Wolverhampton Express & Star |
2 nights’ B&B Black Rock House, Hastings |
|
1 April |
Guardian.co.uk |
Ten ways to enjoy the South Downs |
|
5 April |
The Observer |
Easter activities round-up: Fishers Farm, nr Wisborough Green |
|
8 April |
The Times |
South Downs National Park / Brooklands, Arundel |
|
8 April |
Times Online |
South Downs National Park / Brooklands, Arundel |
|
11 April |
Daily Telegraph |
50 of the best family breaks: Billycan Camping, Arundel |
|
11 April |
Telegraph.co.uk |
50 of the best family breaks: Billycan Camping, Arundel |
|
15 April |
The Times |
Sussex Gardens, including short breaks at Ockenden Manor and Copyhold Hollow |
|
19 April |
The Observer |
Second-hand shopping round-up: Hastings vintage shops |
|
26 April |
The Observer – Escape |
Great British escapes: The Arun Valley |
|
26 April |
The Observer – Escape |
Car-free holidays: Billycan Camping, Arundel |
|
30 April |
Daily Telegraph |
Perfect Break feature on the Brighton Festival |
|
30 April |
Telegraph.co.uk |
Perfect Break feature on the Brighton Festival |
|
30 April |
Time Out |
Where to stay by the sea: The Place at the Beach, Camber Sands |
|
10 May |
The People |
UK breaks feature: Fairfields Farm Caravan and Camping Park, Pevensey |
|
10 May |
People.co.uk |
UK breaks feature: Fairfields Farm Caravan and Camping Park, Pevensey |
|
16 May |
The Times |
Stay at home on the beach: Brighton, Littlehampton, Arundel, Climping, Chichester |
|
17 May |
Mail on Sunday |
Half term feature: Weald and Downland Open Air Museum, Singleton |
|
23 May |
Daily Telegraph |
Half term feature: Weald and Downland Open Air Museum, Singleton |
|
27 May |
Virgin Media |
Jeremy Gates ‘The Wonders of West Sussex’ feature |
|
June |
Choice magazine |
West Sussex: six-page fam trip report |
|
6 June |
Halifax Evening Courier |
Jeremy Gates ‘The Wonders of West Sussex’ feature |
|
7 June |
Sunday Mirror |
Top 10 British beaches: The Beach House, West Wittering / The Place at the Beach, Camber Sands |
|
7 June |
Mirror.co.uk |
Top 10 British beaches: The Beach House, West Wittering / The Place at the Beach, Camber Sands |
|
13 June |
Aberdeen Evening Express |
Jeremy Gates ‘The Wonders of West Sussex’ feature |
|
14 June |
Sunday Express |
Father’s Day feature: Ashdown Park golf day / Arundel Castle medieval event |
|
14 June |
Bristol & Somerset Independent |
Jeremy Gates ‘The Wonders of West Sussex’ feature |
|
17 June |
The Times |
Two nights’ B&B Wingrove House, Alfriston |
|
17 June |
TimesOnline |
Two nights’ B&B Wingrove House, Alfriston |
|
20 June |
Manchester Evening News |
Jeremy Gates ‘The Wonders of West Sussex’ feature |
|
20 June |
Manchester Evening News |
Neil Sowerby East Sussex feature |
|
20 June |
Glasgow Evening Times |
Jeremy Gates ‘The Wonders of West Sussex’ feature |
|
24 June |
The Times |
Billycan Camping: one week from July 10, £100pp. Local attractions include Arundel Castle and Wildfowl & Wetlands. |
|
24 June |
TimesOnline |
Billycan Camping: one week from July 10, £100pp. Local attractions include Arundel Castle and Wildfowl & Wetlands. |
|
27 June |
The Times |
The 50 Best UK Campsites: ‘For glorious isolation’ – Billycan Camping |
|
27 June |
TimesOnline |
The 50 Best UK Campsites: ‘For glorious isolation’ – Billycan Camping |
|
27 June |
Yorkshire Post |
Jeremy Gates ‘The Wonders of West Sussex’ feature |
|
4 July |
Aberdeen Press & Journal |
Jeremy Gates ‘The Wonders of West Sussex’ feature |
|
4 July |
Lincolnshire Echo |
Late break: Billycan Camping – 7 nights from July 10, £399 |
|
5 July |
Sunday Telegraph |
The Best British Walks: Sussex – 5 mile circular walk beginning/ending at The George & Dragon pub, Burpham |
|
6 July |
Cheshire Online |
Jeremy Gates ‘The Wonders of West Sussex’ feature |
|
7 July |
First Express & Star |
Late break: Billycan Camping – 7 nights from July 10, £399 |
|
7 July |
Wolverhampton Express & Star |
Late break: Billycan Camping – 7 nights from July 10, £399 |
|
7 July |
Kidderminster Express & Star |
Late break: Billycan Camping – 7 nights from July 10, £399 |
|
7 July |
Sandwell Express & Star |
Late break: Billycan Camping – 7 nights from July 10, £399 |
|
7 July |
Cannock & Lichfield Express & Star |
Late break: Billycan Camping – 7 nights from July 10, £399 |
|
7 July |
Stafford Express & Star |
Late break: Billycan Camping – 7 nights from July 10, £399 |
|
7 July |
Walsall Express & Star |
Late break: Billycan Camping – 7 nights from July 10, £399 |
|
7 July |
Dudley Express & Star |
Late break: Billycan Camping – 7 nights from July 10, £399 |
|
17 July |
Cannock Express & Star |
Late break: Billycan Camping – 7 nights from July 10, £399 |
|
18 July |
The Times |
100 great days out in Britain: Wilderness Wood |
|
18 July |
TimesOnline |
100 great days out in Britain: Wilderness Wood |
|
19 July |
The Observer |
The best days out for all the family: Wilderness Wood |
|
19 July |
Guardian.co.uk |
The best days out for all the family: Wilderness Wood |
|
20 July |
Glasgow Evening Times |
Jeremy Gates ‘The Wonders of West Sussex’ feature |
|
22 July |
50connect.co.uk |
Jeremy Gates ‘The Wonders of West Sussex’ feature |
|
22 July |
MSN Travel |
Jeremy Gates ‘The Wonders of West Sussex’ feature |
|
22 July |
PA.Press.net |
Jeremy Gates ‘The Wonders of West Sussex’ feature |
|
26 July |
Sunday Express |
Norman Miller South Downs National Park feature |
|
1 Aug |
Daily Telegraph |
The week’s events: Chilli Fiesta, West Dean Gardens |
|
1 Aug |
The Times |
Jane Knight ‘The Great British Weekend: Cuckmere Valley’ |
|
1 Aug |
TimesOnline |
Jane Knight ‘The Great British Weekend: Cuckmere Valley’ |
|
8 Aug |
The Times |
Event round-up: Chilli Fiesta, West Dean Gardens |
|
9 Aug |
Sunday Mirror |
UK days out: Chilli Fiesta, West Dean Gardens |
|
13 Aug |
TimesOnline |
The 100 best days out in the UK: Wilderness Wood summer events including Castaway |
|
20 Aug |
TimesOnline |
The 100 best days out in the UK: Forest Folklore Trail, Wilderness Wood |
|
23 Aug |
Independent on Sunday |
Kate Simon ‘British Breaks: East Sussex’ |
|
23 Aug |
Independent (web) |
Kate Simon ‘British Breaks: East Sussex’ |
|
1 Sept |
TimesOnline |
The 80 best days out in the UK: White Air / Small Wonder |
|
Sept |
Motor Caravanner |
‘There’s never been a better time to visit Sussex’ – East and West Sussex: nature reserves, South Downs, gardens, history, culture and local food & drink. |
|
Oct |
Camping & Caravanning |
Eat local: Nutbourne Vineyards (Laura Rainbow trip) |
|
Oct |
Choice magazine |
Treasures of Britain: 5-page Arundel Castle feature (following fam trip in March). |
Tourism South-east have launced a national promotional campaign to persuade people in Britain that the South-east is a great place to come for a holiday or short break this year and offers great value for money. Sussex is a key partner in this campaign and will feature strongly in the on and off line advertising, promotion and PR. For further details and how to get involved, click here
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