Summer on East Preston Beach, West Sussex

Attracting visitors to Sussex

Attracting Visitors to Sussex

SUSSEX MARKETING PLAN

The Marketing Working Group of the Sussex Tourism Partnership has developed the first ever Marketing Plan for SUSSEX as a whole.

SUSSEX FEATURES IN NATIONAL PRESS

many travel features in the National Press now include aspects of visiting Sussex. Since September 2008 a Sussex based Public Relations consultancy has been working hard to ensure that interesting news stories and profiles are supplied to journalists, and that travel writers sre encouraged to visit our beautiful destination.

If you have any stories, news or items of interest, send them through to Christine at press@cballpr.co.uk who will do her best to publicise them.

Christine would also like to hear from you if you would be willing to offer complimentary accommodation, meals or tickets to visiting journalists. The benefit is, of course, that they will write nice things about you which are published - no gaurantees of course - but the marginal cost to you can result on £'000's worth of free publicity!

PR Report - Autumn 2009

1. PRESS RELEASES/WRITTEN MATERIAL

1.1 Releases were drafted and issued on the following:

· British Food Fortnight events round-up – researched special events and drafted release promoting these across Sussex (Fiery Foods Festival, Brighton; Apple Affair, West Dean; The Big Nibble, Horsham; Hastings Seafood & Wine Festival and Sussex Breakfast incentives.

· October half term bulletin – researched and drafted release promoting family activities planned in Sussex, linked to accommodation packages (Halloween trails at Batemans and Borde Hill Gardens – Hope Cottage near Lewes; half term events at Arundel Castle and Wetlands Centre - Woodacre near Arundel).

· Halloween events – researched and drafted round-up on events that can be promoted as an email bulletin and in response to journalist requests (Scary Side of Nature, Arundel Wetlands; Trick or Tweet at Pulborough Brooks; Fishers Farm Halloween Week; Bodiam Castle Spooky Challenge; Bateman’s Halloween Trail, Ghost Stories and Ghoulish Games at Wilderness Wood, Haunted House Tour at Alfriston Clergy House and Pumpkin Fun at Petworth House). Awaiting issue.

· Themed bulletins emailed to key national press contacts:

1^st September: Astronomy Festival at Science Observatory Centre, Herstmonceaux Castle (11^th-13^th September).

2^nd September: Fiery Foods Festival, Brighton – part of Food Fortnight (19^th-20^th September).

1.2 Sussex Holiday Monitor

· Drafted release outlining survey results and issued to newspapers, radio and TV stations in Sussex and to national travel editors.

2. CONSUMER PRESS ACTIVITY

2.1 Media relations:

· Independent: provided Aoife O’Riordan with Sussex Food Festival events run down.

· Sky Travel: provided information on Sussex Food Fortnight events.

· Sovereign Radio, Eastbourne: dealt with enquiry re-Sussex Holiday Monitor and provided details of information received from STP members in the area.

2.2 Fam trips:

Choice: provided fact box information for East Sussex/Eastbourne trip.

2.3 Fam trip coverage published in the past month:

September: Motorcaravanner South East feature.

October: Camping & Caravanning feature on Nutbourne Vineyard.

October: Choice feature on Arundel Castle (part of West Sussex trip taken in Spring 2009 and published in June issue).

2.4 Forthcoming coverage

February: Choice East Sussex feature.

SUSSEX TOURISM PARTNERSHIP – PRESS COVERAGE 2009

Coverage published as a result of PR activity

Date	Title	Detail
28 Feb	Daily Telegraph	UK Destination Review: Sussex, including Arundel, Goodwood, Hastings & Rye
7 Mar	South Wales Evening Post	Gardens of West Sussex / South Lodge Hotel
7 Mar	Burton Mail	Gardens of West Sussex / South Lodge Hotel
7 Mar	Kidderminster Express & Star	2 nights’ B&B Black Rock House, Hastings
10 Mar	Oldham Evening Chronicle	Gardens of West Sussex / South Lodge Hotel
10 Mar	Oldham Evening Chronicle	2 nights’ B&B Black Rock House, Hastings
10 Mar	Sandwell Express & Star	2 nights’ B&B Black Rock House, Hastings
10 Mar	Cannock Express & Star	2 nights’ B&B Black Rock House, Hastings
10 Mar	Birmingham Express & Star	2 nights’ B&B Black Rock House, Hastings
10 Mar	Walsall Express & Star	2 nights’ B&B Black Rock House, Hastings
10 Mar	Wolverhampton Express & Star	2 nights’ B&B Black Rock House, Hastings
1 April	Guardian.co.uk	Ten ways to enjoy the South Downs
5 April	The Observer	Easter activities round-up: Fishers Farm, nr Wisborough Green
8 April	The Times	South Downs National Park / Brooklands, Arundel
8 April	Times Online	South Downs National Park / Brooklands, Arundel
11 April	Daily Telegraph	50 of the best family breaks: Billycan Camping, Arundel
11 April	Telegraph.co.uk	50 of the best family breaks: Billycan Camping, Arundel
15 April	The Times	Sussex Gardens, including short breaks at Ockenden Manor and Copyhold Hollow
19 April	The Observer	Second-hand shopping round-up: Hastings vintage shops
26 April	The Observer – Escape	Great British escapes: The Arun Valley
26 April	The Observer – Escape	Car-free holidays: Billycan Camping, Arundel
30 April	Daily Telegraph	Perfect Break feature on the Brighton Festival
30 April	Telegraph.co.uk	Perfect Break feature on the Brighton Festival
30 April	Time Out	Where to stay by the sea: The Place at the Beach, Camber Sands
10 May	The People	UK breaks feature: Fairfields Farm Caravan and Camping Park, Pevensey
10 May	People.co.uk	UK breaks feature: Fairfields Farm Caravan and Camping Park, Pevensey
16 May	The Times	Stay at home on the beach: Brighton, Littlehampton, Arundel, Climping, Chichester
17 May	Mail on Sunday	Half term feature: Weald and Downland Open Air Museum, Singleton
23 May	Daily Telegraph	Half term feature: Weald and Downland Open Air Museum, Singleton
27 May	Virgin Media	Jeremy Gates ‘The Wonders of West Sussex’ feature
June	Choice magazine	West Sussex: six-page fam trip report
6 June	Halifax Evening Courier	Jeremy Gates ‘The Wonders of West Sussex’ feature
7 June	Sunday Mirror	Top 10 British beaches: The Beach House, West Wittering / The Place at the Beach, Camber Sands
7 June	Mirror.co.uk	Top 10 British beaches: The Beach House, West Wittering / The Place at the Beach, Camber Sands
13 June	Aberdeen Evening Express	Jeremy Gates ‘The Wonders of West Sussex’ feature
14 June	Sunday Express	Father’s Day feature: Ashdown Park golf day / Arundel Castle medieval event
14 June	Bristol & Somerset Independent	Jeremy Gates ‘The Wonders of West Sussex’ feature
17 June	The Times	Two nights’ B&B Wingrove House, Alfriston
17 June	TimesOnline	Two nights’ B&B Wingrove House, Alfriston
20 June	Manchester Evening News	Jeremy Gates ‘The Wonders of West Sussex’ feature
20 June	Manchester Evening News	Neil Sowerby East Sussex feature
20 June	Glasgow Evening Times	Jeremy Gates ‘The Wonders of West Sussex’ feature
24 June	The Times	Billycan Camping: one week from July 10, £100pp. Local attractions include Arundel Castle and Wildfowl & Wetlands.
24 June	TimesOnline	Billycan Camping: one week from July 10, £100pp. Local attractions include Arundel Castle and Wildfowl & Wetlands.
27 June	The Times	The 50 Best UK Campsites: ‘For glorious isolation’ – Billycan Camping
27 June	TimesOnline	The 50 Best UK Campsites: ‘For glorious isolation’ – Billycan Camping
27 June	Yorkshire Post	Jeremy Gates ‘The Wonders of West Sussex’ feature
4 July	Aberdeen Press & Journal	Jeremy Gates ‘The Wonders of West Sussex’ feature
4 July	Lincolnshire Echo	Late break: Billycan Camping – 7 nights from July 10, £399
5 July	Sunday Telegraph	The Best British Walks: Sussex – 5 mile circular walk beginning/ending at The George & Dragon pub, Burpham
6 July	Cheshire Online	Jeremy Gates ‘The Wonders of West Sussex’ feature
7 July	First Express & Star	Late break: Billycan Camping – 7 nights from July 10, £399
7 July	Wolverhampton Express & Star	Late break: Billycan Camping – 7 nights from July 10, £399
7 July	Kidderminster Express & Star	Late break: Billycan Camping – 7 nights from July 10, £399
7 July	Sandwell Express & Star	Late break: Billycan Camping – 7 nights from July 10, £399
7 July	Cannock & Lichfield Express & Star	Late break: Billycan Camping – 7 nights from July 10, £399
7 July	Stafford Express & Star	Late break: Billycan Camping – 7 nights from July 10, £399
7 July	Walsall Express & Star	Late break: Billycan Camping – 7 nights from July 10, £399
7 July	Dudley Express & Star	Late break: Billycan Camping – 7 nights from July 10, £399
17 July	Cannock Express & Star	Late break: Billycan Camping – 7 nights from July 10, £399
18 July	The Times	100 great days out in Britain: Wilderness Wood
18 July	TimesOnline	100 great days out in Britain: Wilderness Wood
19 July	The Observer	The best days out for all the family: Wilderness Wood
19 July	Guardian.co.uk	The best days out for all the family: Wilderness Wood
20 July	Glasgow Evening Times	Jeremy Gates ‘The Wonders of West Sussex’ feature
22 July	50connect.co.uk	Jeremy Gates ‘The Wonders of West Sussex’ feature
22 July	MSN Travel	Jeremy Gates ‘The Wonders of West Sussex’ feature
22 July	PA.Press.net	Jeremy Gates ‘The Wonders of West Sussex’ feature
26 July	Sunday Express	Norman Miller South Downs National Park feature
1 Aug	Daily Telegraph	The week’s events: Chilli Fiesta, West Dean Gardens
1 Aug	The Times	Jane Knight ‘The Great British Weekend: Cuckmere Valley’
1 Aug	TimesOnline	Jane Knight ‘The Great British Weekend: Cuckmere Valley’
8 Aug	The Times	Event round-up: Chilli Fiesta, West Dean Gardens
9 Aug	Sunday Mirror	UK days out: Chilli Fiesta, West Dean Gardens
13 Aug	TimesOnline	The 100 best days out in the UK: Wilderness Wood summer events including Castaway
20 Aug	TimesOnline	The 100 best days out in the UK: Forest Folklore Trail, Wilderness Wood
23 Aug	Independent on Sunday	Kate Simon ‘British Breaks: East Sussex’
23 Aug	Independent (web)	Kate Simon ‘British Breaks: East Sussex’
1 Sept	TimesOnline	The 80 best days out in the UK: White Air / Small Wonder
Sept	Motor Caravanner	‘There’s never been a better time to visit Sussex’ – East and West Sussex: nature reserves, South Downs, gardens, history, culture and local food & drink.
Oct	Camping & Caravanning	Eat local: Nutbourne Vineyards (Laura Rainbow trip)
Oct	Choice magazine	Treasures of Britain: 5-page Arundel Castle feature (following fam trip in March).

WINNING IN RECESSION

Tourism South-east have launced a national promotional campaign to persuade people in Britain that the South-east is a great place to come for a holiday or short break this year and offers great value for money. Sussex is a key partner in this campaign and will feature strongly in the on and off line advertising, promotion and PR. For further details and how to get involved, click here